Xinyi Yang (Serena)

A doctoral researcher at the Gamification Group, Tampere University, Finland. 

Research interests include marketing, extended reality, multisensory experiences, gamification, non-fungible tokens, and consumer experience. 

Full Papers in Conferences & Journals

Pacific Asia Conference on Information Systems (PACIS2024)

PDF (coming soon)

AIS

Americas Conference on Information Systems (AMCIS2023) 

Multisensory marketing and consumer experience in virtual reality

In the experiment design phase, coming soon. 

European Conference on Information Systems (ECIS2024)