Xinyi Yang (Serena)

A doctoral researcher at the Gamification Group, Tampere University, Finland. Also, a visiting researcher at the Singapore Management University, Singapore.

Research interests include marketing, extended reality, multisensory experiences, game and gamification, non-fungible tokens, and consumer experience.

Full Papers in Conferences & Journals

What Motivates Metaverse Consumers to Purchase Virtual Assets? A Study on the Perceived Value of NFT Art

international journal of human-computer interaction

PDF (coming soon)

The Polarization of NFTs: Association between Personality Traits and Perceived Value

Hawaii International Conference on System Sciences (HICSS 2026)

What Motivates Metaverse Consumers to Purchase Virtual Assets? A Study on the Perceived Value of NFT Art

Pacific Asia Conference on Information Systems (PACIS2024)

Gamification and Marketing Management: A Literature Review and Future Agenda

Americas Conference on Information Systems (AMCIS2023)

Gamification and Knowledge Sharing: A Meta-Analytic Review (co-author)

European Conference on Information Systems (ECIS2024)

Who Is Who In Algo Foo

In the experiment design phase, coming soon.

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