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A doctoral researcher at the Gamification Group, Tampere University, Finland.
Research interests include marketing, extended reality, multisensory experiences, gamification, non-fungible tokens, and consumer experience.
Full Papers in Conferences & Journals
Full Papers in Conferences & Journals
Pacific Asia Conference on Information Systems (PACIS2024)
PDF (coming soon)
Americas Conference on Information Systems (AMCIS2023)
Multisensory marketing and consumer experience in virtual reality
Multisensory marketing and consumer experience in virtual reality
In the experiment design phase, coming soon.
European Conference on Information Systems (ECIS2024)
Page updated
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